Press
TG4 Celebrates Outstanding Year of Viewership and Engagement in 2024
20.01.25
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80% of Ireland Tunes into TG4 as the Irish language channel achieves growth across TV, Online, and Social Media.
TG4 has concluded a remarkable 2024, captivating audiences with acclaimed dramas, exceptional sports coverage, and outstanding cultural programming.
Over 80% of the Irish population—equating to 3.73 million people—tuned into TG4 at some point during the year. The channel’s audience share rose from 2.1% in 2023 to 2.2% in 2024 ( our highest audience share since 2009), cementing its status as Ireland’s 7th most-watched channel for the second consecutive year.
This surge in popularity extended beyond television, with 4.3 million video views on the TG4 Player (VOD & Live), a 23% increase, and an astonishing 80 million views across TG4’s social media channels, thanks to viral moments and innovative content strategies.
Unmissable moments from TG4 in 2024:
Sports that stole the show:
TG4’s reputation as a home for sport was stronger than ever, with GAA BEO, Peil na mBan, and Rugbaí Beo delivering unforgettable moments.
Among the highlights:
- The AIB Club Football Final (Watty Graham’s GAC vs. St. Brigid’s) drew an audience of 263,600, making it the year’s most-watched programme.
- The Allianz Football League Final (Dublin vs. Derry) attracted 230,900 viewers, and the Peil na mBan Final (Galway vs. Kerry) was among the channel’s top 10 broadcasts.
https://nasc.tg4.tv/GAA-Cúil_na_Bliana_2024 - Rugbaí Beo’s United Rugby Championship coverage also proved to be a major draw for fans.
- In a new partnership with GAA Handball, Liathróid Láimhe live coverage and documentaries reached over 1 million (online & linear) with viewers tuning in from 55 countries.
Compelling Drama and Entertainment:
Away from sports, TG4 delivered world-class entertainment, showcasing the best of Irish storytelling:
- An Cailín Ciúin, the Oscar-nominated Irish-language film, made its debut on TG4 on Christmas Day, becoming the highlight of the festive season. This emotional tale has made history and set a benchmark for Irish-language cinema.
https://nasc.tg4.tv/An_Cailín_Ciúin - The gripping murder mystery CRÁ, dubbed “Gaeltacht Noir,” captivated viewers on the TG4 Player, where the entire series was available to binge.
https://nasc.tg4.tv/CRÁ - Contractors Season 2 continued to resonate with audiences, bringing another season of stories from farming contractors and their families.
https://nasc.tg4.tv/Contractors-2
Cultural Highlights:
- Fleadh 2024 smashed viewership records, with Thursday night performances drawing the biggest audience in the event’s history on TG4. Highlights included iconic performances by Michael Flatley and Sharon Shannon.
https://nasc.tg4.tv/Fleadh-24 - TG4, KNEECAP’s broadcast partner and a proud supporter since the very beginning, also celebrated the cinema release of KNEECAP, a brilliant Irish language film longlisted for the Oscars.
https://www.tiktok.com/@tg4tv/video/7377359753573322017
Cúla4:
The Cúla4 channel celebrated a significant milestone in 2024, marking its first year on air, alongside an 18% increase in viewership for the Cúla4 player.
The Cúla4 website continues to attract a global audience, demonstrating its value as a vital resource for parents and teachers supporting children in learning the language.
With over 1.7 million website views since launch and an impressive average engagement time of 20 minutes per engaged user, its reach is undeniable.
Popular Cúla4 programmes in 2024 included CoComelon, Super Simple Amhráin, Taffy, Am Foghlama le Timmy, and new homegrown content such as Nuacht Cúla4, Lí Ban, Siar Linn, Mo Pheata, Is Mise, and many more.
TG4’s Social Media: A Growing Powerhouse:
TG4’s innovative approach to social media yielded over 80 million views across platforms like TikTok, Instagram, Facebook, X, Sky Blue and YouTube.
Viral moments included:
- Leo Earley, a gifted young storyteller, captivated hearts across Ireland with his enchanting performance during Fleadh 2024.
https://www.tiktok.com/@tg4tv/video/7402005010143317281 - A standout moment from TG4’s Fleadh Cheoil coverage was a viral video featuring Eoin Creevy performing a mesmerizing mouth tune (lilting). The clip has garnered an impressive 2.4 million views on TG4’s TikTok channel, highlighting TG4’s dedication to discovering new talent and showcasing performers from all corners of Ireland and beyond, many of whom have never been featured on traditional media outlets.
https://www.tiktok.com/@tg4tv/video/7404808815151025440?lang=en - Sports moments were a major driver of engagement, including highlights like Cúil na Bliana 2024 featuring Matthew Costello (Meath). Fans were encouraged to vote for their Goal of the Year 2024 through the link below:
https://www.tiktok.com/@sporttg4/video/7446792454960925985
TG4 Player: Your On-Demand Hub:
The TG4 Player saw a 23% growth in video views, becoming a go-to destination for binge-worthy content and live sports.
Hits like CRÁ, Contractors, and live GAA coverage ensured that TG4 was always just a click away.
What’s Next for TG4?
As TG4 looks ahead, its commitment to delivering quality Irish-language programming remains at the heart of its mission. From groundbreaking films like An Cailín Ciúin to innovative dramas like CRÁ, TG4 continues to set the standard for Irish broadcasting.
2025 promises to be another bright year for TG4, with anticipation building around Kneecap’s potential nominations at the Oscars. These accolades would further cement TG4’s reputation as a platform for showcasing the best of Irish talent and storytelling to the world.