Press

TG4 Reveal New Brand Look

01.02.21

TG4 are pleased to reveal a new brand look that will air from today February 1st. The new look unifies the TG4 brand across all devices and platforms and includes six new brand idents. Brand Idents have always created a strong visual identity for TG4 across its platforms and have been the visual representation of the channel motto of ‘Súil Eile’.
 
Following a competitive tender process, the set of idents were commissioned from creative agency Red Bee, who worked in collaboration with TG4’s inhouse design team. The inhouse team developed complementary presentation graphics and stings to support the idents which present TG4 programming content with brand personality.
 
The six idents are contemporary interpretations of Ireland’s unique storytelling and landscapes. The concept embraces Irish landscapes whilst injecting a contemporary twist via an unexpected interaction with generated figures that enter the landscape. The idents are visual interpretations of phrases in Irish. The themes of the six idents are: Windy Day, Seaweed, Rain Dance, Leporine, Glass Blowing and Street Crossing. The idents are visual interpretations of phrases in Irish.
 
TG4’s Creative Director Seán Cathal Ó Coileáin said, “TG4 has evolved from TV centric to a multimedia brand, and that evolution means the idents have to work in the multi-platform, multi-screen environment. The idea is to simplify TG4’s brand interface on all screens and media while retaining the strengths of the previous identity. The result is a spring forward into a contemporary multimedia environment.”
 

Red Bee is a creative agency born in entertainment. As the creators of Dave, they deliver brand strategy, create and produce compelling content and integrated campaigns, and design distinctive brand identities for clients including NBCUniversal, Kurt Geiger, Discovery Networks, Oasis, Disney, DreamWorks and Netflix. http://redbeecreative.com/
 

“The TG4 brief was immediately inspiring. A clear understanding of the channel, its audience and the need to engage a wide range of audiences across platforms. They set a challenge to design channel idents that feed back in to their social media. It was such a brilliant experience to take up this challenge, through close collaboration we were guided, trusted and energised to deliver innovative thinking.” Jane Fielder – Head of Design, Red Bee Creative.
 

“It’s great to see an identity that stays true to the subversive nature of the channel brand: the deconstructed logo and the unusual CGI characters embodying the sense of the ‘unexpected’. It was also such a pleasure to work on a project where both teams’ expectations of the creative work have been consistent right from the very start. The work that is going on air is exactly as pitched, which I think demonstrates a truly united creative vision.” Christopher Godfree – Head of Client Services, Red Bee Creative.
 
The new brand idents are on air from today and can be viewed here on TG4’s YouTube channel:
 
TG4 Ident Playlist